Standard Retargeting on the web and mobile has been around for years and has always been slightly more effective than standard display advertising. Programmatic Retargeting however has been known to be up to 10X more beneficial than display advertising. IAB recently released some telling statistics
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Tags: programmatic, retail advertising, retargeting
Copyright © UserMarketing 101 [Retargeting Effectiveness - By The Numbers], All Right Reserved. 2015.
Tags: programmatic, retail advertising, retargeting
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Copyright © UserMarketing 101 [Retargeting Effectiveness - By The Numbers], All Right Reserved. 2015.