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Don’t let Cart Abandoners Slip Away!
When shopping online, over 50% of people abandon their cart before purchasing. They don’t have to be lost! For the rest that do make a purchase…keep them coming back! There are specific ways to...
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Remarketing Report – Cart Abandon Stats 2015
SalesCycle has released a report on remarketing campaigns for cart abandoners in Q1 of 2015. The stats show an uptrend in the effectiveness of email remarketing, with a reported $8 in revenue for each...
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The Puzzle of Big Data in eCommerce Marketing
It may feel to some marketers that too big a data pool means too much data to narrow down to a tailored message to consumers. This can cause marketers to shy away from using too big a data pool in...
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Profiling 11 Retargeting Companies
Retargeting has become an essential and now ubiquitous form of marketing across the web. Retargeting is known to acquire 10 times the CTR of normal display, with retargeted customers 70% more likely...
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Retargeting Effectiveness – By The Numbers
Standard Retargeting on the web and mobile has been around for years and has always been slightly more effective than standard display advertising. Programmatic Retargeting however has been known to...
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Retargeting – when to start and when to stop
Website retargeting has become more and more prevalent around the web over the last 4 years. Site visitors who are retargeted with display ads are 70 % more likely to convert to buyers on your site....
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Top Exit Intent Banner Services Part 1
Exit Intent technology has become widely used across ecommerce, blogs, and Saas sites to convert visitors into users, buyers, or get email subscriptions. The ability to track mouse movement and...
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Cart Abandonment Rates 2015
Cart Abandonment continues to be a speedbump for eCommerce sites, and one that a huge numbers of companies are attempting to solve. Salescycle details in their 2015 Q1 report that of 500 brands...
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How to Improve your Retargeting Campaign
Retargeting is the act of displaying advertisements to people who have previously visited a website or viewed a product. One of the first things to understand is that retargeting is not the same...
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When does Retargeting NOT work?
There is no question that ads that follow you from one site to another are extremely common; however, with this rush for more custom advertising, marketers may be losing out on age-old wisdom....
View ArticleLifecycle Marketing Beyond Email – 4 Great Tips
Automated email campaigns have long been an effective tool for continuing to engage a customer after they have visited your site, requested info, signed up for a newsletter, or completed a purchase....
View ArticleRetargeting is Awesome in Lifecycle Campaigns
Retargeting users after they leave your site, particularly if they haven’t taken any action, is crucial to eliminating lost leads, and expanding the ability to create and retain customers. Lifecycle...
View ArticleHow Startups Growth Hack to Success
The term “Growth Hacking” is not a new term, but the use of it has become far more prevalent. It is something that everyone should understand, especially marketers. It helps startups succeed with a...
View ArticleHow Retargeting Rescues Display Ads
Display ads, if you think about it, they’re billboards of the internet. In concept, they’re not that far removed from posters on bus stops, ads on a movie screen before the movie, and old school...
View ArticleStop Wasting Ad Spend on Retargeting
As you well know, most people who visit your site will leave without making a purchase, subscribing, or really doing anything at all. They just come by, look around (maybe) and leave. If you’re...
View ArticleHow Retargeting Lifts Lifecycle Marketing To The Next Level
Retargeting users after they leave your site, particularly if they haven’t taken any action, is crucial to eliminating lost leads, and expanding the ability to create and retain customers. Lifecycle...
View ArticleProfiling 11 Retargeting Companies
Retargeting has become an essential and now ubiquitous form of marketing across the web. Retargeting is known to acquire 10 times the CTR of normal display, with retargeted customers 70% more likely...
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